Jo Rao, Marketing & Partnerships Director
BUSINESS & BRAND
Corporations, practices and not for profit organisations, each in their own way, want their products, services and ideas to catch on.
The challenge though is that traditional approaches to business are failing,
or at best becoming increasingly less effective.
In an age of unprecedented change, Purpose has continued to emerge as one of the most powerful tools for organisational growth and impact.
Purpose is the single most powerful source of sustainable uniqueness that you possess as an organisation, and its power to attract and grow huge communities of customers and advocates has helped Purpose-led businesses outperform the S&P 500 by over 400% over the past decade*.
Alan is a leader in growing business through the powerful principles of
Purpose, Authenticity, Passion and Advocacy.
The PROFITABLE PURPOSE approach is the foundation to Alan’s work with some of the most iconic and fastest-growing businesses on the planet. PROFITABLE PURPOSE will help provide you with the clarity you need to lead and grow your business through change and to inspire your customers to sell your products and services for you through our powerful Advocacy approach.
To find out how your organisation and its culture can grow through Purpose,
The ability to access clarity in challenging environments,
to deeply engage colleagues, clients and stakeholders and to have the frameworks to guide them to co-create better outcomes in an ever-changing context, are three core attributes of conscious future leaders
and managers in organisations today.
Alan works as an advisor with boards, leaders, senior leadership teams and future leaders helping you to guide your organisation or team, with purpose and clarity, in times of unprecedented change.
If you are:
Facing uncertainty due to Covid-19, technology changes and shifts in your customers' behaviours and needs.
Experiencing a level of disconnection between your employees and your company culture.
Operating in a highly competitive market and are seeking greater differentiation from your competitors.
Developing or launching a product or service and are looking for the most powerful way to grow and maximise your impact.